Why does the company open product knowledge training courses?
- bestautolamp.com
Before learning product knowledge, we must first start with cognition. First, we must first understand our industry and what types of products the company makes. Second, it's important to know yourself and to understand the company's position in the industry. What are the company's strengths and weaknesses? What are the company's brand, quality, price, service, etc.? The third is to understand our product, what materials it is made of, what functions and uses it has, and the more prominent features. The fourth is to understand our opponents. When you get to know your competitors, it's important to have a deep understanding of them, just like you know your company.Product knowledge training courses may cover several aspects to ensure employees have a comprehensive and in-depth understanding of the company's products. The following is the training content of this course:
Basic product knowledge:
1.Product Composition: Please introduce the main components of the lamp, including structural parts, electronics, optics, packaging, and so forth. Additionally explain the functions and interrelationships of each part.
2.Product classification: Classify lamps according to different display effects (such as light source type, function, usage scenario, etc.), and introduce the characteristics and applicable scenarios of various lamps.
Product knowledge of lamps:
1. Company product introduction: Provide a comprehensive overview of the company's main lighting products, including in-depth analysis of product features, advantages, application scenarios, etc.
2.Product technical parameters: Explain the meaning and importance of the technical parameters of lighting products (such as power, luminous flux, color temperature index, etc.), and provide guidance on how to recommend suitable products according to customer needs.
Market and competition analysis:
1.Market trend analysis: It is important to analyse the current trends and development directions of the lighting market, as well as the situation and strategies of competitors.
2.Customer demand analysis: It is important to understand the customer's needs and expectations for lighting products, including product quality and performance, in order to meet these needs.
3.Target market positioning: The company must clarify its target market and target customer groups, and then formulate corresponding product strategies and marketing strategies.
Training employees on products can enhance their understanding, equipping them with a comprehensive grasp of the product's functions, features, advantages, technical specifications, and more. This enables them to accurately convey product information to customers, enhancing customer satisfaction and sales performance. By understanding product features and advantages, employees are better equipped to accurately convey product information and attract customers during the promotion and sales process, thereby improving their sales performance. With product iterations and market changes, regular training ensures that employees' knowledge and skills remain up-to-date and enable them to respond to market changes in a timely manner. During the training process, employees can provide feedback and suggestions for product optimization and innovation. Provide practical assistance. While training requires an investment of time and resources, it is an investment with a high return in the long run. By enhancing the capabilities and efficiency of employees, company can realize greater economic benefits.
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